In Digital Marketing, PPC (Pay Per Click) has become very popular program. If you have a website and boost the traffic on your website then PPC Advertising program is one of the best options.
PPC stands for Pay-Per-Click advertising program provided by Google Adwords. If you are new and want to boost you website’s traffic. It enables you to display ads in the Sponsored section and for it advertisers pay a fee each time one of their ads is clicked. Search engine advertising is one of the most popular forms of PPC.
To start PPC, you will have to determine your goal & define budget. Without determination your goal you can’t go ahead. This is the first step to start your PPC advertisement.
How to determine your Goal: Use your mind that from which keywords you can get more traffic on your website. For it you will have to make a list of right keywords with the help of Google Adwords. Because these keywords can promote your online business successfully through this PPC Advertisement Program.
Budget Management: Define your Budget Management for PPC advertising program. Because here as an advertiser you will have to pay on the basis of number of clicks. In other words, you pay a fee based on how competitive your chosen keyword is whenever a viewer clicks through from your ad to your website.
Selecting Keywords for PPC: This is the most important thing to finalize keywords for PPC Campaign. Because these keywords will help you to lead your business.
Okey, Let’s see Which type of keywords come in your mind.
(i) Use PPC Keyword Tools to find Keyword – To Run PPC Campaign, Go to Google Keyword planner from where you can get a lot of keywords that real people are using, with additional important data such as average monthly searches, competition level and suggested bid costs for each keyword.
(ii) Specify your industry and Country – To get more actionable and personalized results, you can specify your industry and country. Even better, connect your AdWords account to get personalized cost and competition data based on your real PPC metrics.
Remember one thing, you should not bid on the most popular keywords because they can be more competitive and costly which is not good for your limited or defined budget.
Selecting Profitable PPC Keywords for your Business – If you are a new in PPC, then don’t take risk, Just hire PPC Professionals to get your work done in a right way.
Which type of Keywords for PPC should be taken –
(a) Brand Keywords – To make your website brand take your company or website Name including main Target Keyword
(b) Long-tail keywords – These Keywords are the longer with three, four or five phrases that are often low cost and have less competition.
(c) Use Competitive Keywords – If you have no problem of budget then you can use competitive keyword. It allows you to get your brand in front of people who are searching for you competitors’ products or services.
(d) Use Commercial & Low intent keywords – You should be also used commercial & Low intent keywords both.
Bidding for Right Keywords: Bidding is one of the more complicated areas of PPC Program. Here, you have to choose the right keywords that properly describe your business to get conversions. And for it you will have to create an attention grabbing Title for your PPC Campaign.
Then you need to create a landing page with good CTA (Call to Action) features and also must be fair & unique content. So that Visitors could be understood easily, and never try to think that Visitors are fool means if you are running your PPC Campaign with your right keywords and visitors come to your website and didn’t get the things as seen on the PPC ad. it will lead you negative publicity. That means Your PPC Campaign and all is the waste of money.
If you are New then hire Professionals: To get success on PPC Campaign you need to hire dedicated professionals. After that you need to do PPC Management for it so that you can critically analyze response to the ad copies and make required changes if necessary.
Need to monitor your Running Campaign: please monitor your campaign on daily basis, because you have invested your money for it. Also check the response to your ad copies periodically to make sure your campaign is on target.
See Here an Example To Search “Online Shopping” on Google
Pay Per Click (PPC) can bring you instant traffic and results. But beware! If you don’t know what you’re doing, PPC can take all your money for little return.
To Get more Information about PPC please keep in touch. For any query please Tell us by Commenting.