What is PPC (Pay Per Click) and How To Running Successfully PPC

In Digital Marketing, PPC (Pay Per Click) has become very popular program. If you have a website and boost the traffic on your website then PPC Advertising program is one of the best options.

PPC stands for Pay-Per-Click advertising program provided by Google Adwords. If you are new and want to boost you website’s traffic. It enables you to display ads in the Sponsored section and for it advertisers pay a fee each time one of their ads is clicked. Search engine advertising is one of the most popular forms of PPC.

To start PPC, you will have to determine your goal & define budget. Without determination your goal you can’t go ahead. This is the first step to start your PPC advertisement.

How to determine your Goal: Use your mind that from which keywords you can get more traffic on your website. For it you will have to make a list of right keywords with the help of Google Adwords. Because these keywords can promote your online business successfully through this PPC Advertisement Program.

Budget Management: Define your Budget Management for PPC advertising program. Because here as an advertiser you will have to pay on the basis of number of clicks. In other words, you pay a fee based on how competitive your chosen keyword is whenever a viewer clicks through from your ad to your website.

Selecting Keywords for PPC: This is the most important thing to finalize keywords for PPC Campaign. Because these keywords will help you to lead your business.

Okey, Let’s see Which type of keywords come in your mind.

(i) Use PPC Keyword Tools to find Keyword – To Run PPC Campaign, Go to Google Keyword planner from where you can get a lot of keywords that real people are using, with additional important data such as average monthly searches, competition level and suggested bid costs for each keyword.

Best Keyword Research Tools For PPC & SEO

(ii) Specify your industry and Country – To get more actionable and personalized results, you can specify your industry and country. Even better, connect your AdWords account to get personalized cost and competition data based on your real PPC metrics.

Remember one thing, you should not bid on the most popular keywords because they can be more competitive and costly which is not good for your limited or defined budget.

Selecting Profitable PPC Keywords for your Business – If you are a new in PPC, then don’t take risk, Just hire PPC Professionals to get your work done in a right way.

Which type of Keywords for PPC should be taken –

(a) Brand Keywords – To make your website brand take your company or website Name including main Target Keyword
(b) Long-tail keywords – These Keywords are the longer with three, four or five phrases that are often low cost and have less competition.
(c) Use Competitive Keywords – If you have no problem of budget then you can use competitive keyword. It allows you to get your brand in front of people who are searching for you competitors’ products or services.
(d) Use Commercial & Low intent keywords – You should be also used commercial & Low intent keywords both.

Bidding for Right Keywords: Bidding is one of the more complicated areas of PPC Program. Here, you have to choose the right keywords that properly describe your business to get conversions. And for it you will have to create an attention grabbing Title for your PPC Campaign.

Then you need to create a landing page with good CTA (Call to Action) features and also must be fair & unique content. So that Visitors could be understood easily, and never try to think that Visitors are fool means if you are running your PPC Campaign with your right keywords and visitors come to your website and didn’t get the things as seen on the PPC ad. it will lead you negative publicity. That means Your PPC Campaign and all is the waste of money.

If you are New then hire Professionals: To get success on PPC Campaign you need to hire dedicated professionals. After that you need to do PPC Management for it so that you can critically analyze response to the ad copies and make required changes if necessary.

Need to monitor your Running Campaign: please monitor your campaign on daily basis, because you have invested your money for it. Also check the response to your ad copies periodically to make sure your campaign is on target.

See Here an Example To Search “Online Shopping” on Google

Pay Per Click (PPC) can bring you instant traffic and results. But beware! If you don’t know what you’re doing, PPC can take all your money for little return.

To Get more Information about PPC please keep in touch. For any query please Tell us by Commenting.

Find The Best Keyword Research Tools For SEO – 2017 Edition

Today, I will talk about Keyword Research Tools & what is the role of keywords in SEO.

There are many Digital Marketing Companies, which provide SEO services and clients always try to find the right SEO Agency. But before choosing any SEO Agency you will have to clarify your business that which type of keywords will help you to lead your business. If you have keyword suggestions please provide them. So that they could help to find more keywords which is relevant to your business.

As we know there are many keyword Research tools available on Internet. But the ultimate tool for keyword research is Keyword Planner of Google.

Keyword plays an important role to get your website in ranking. Now a days to find the best keyword has become very difficult. To choose the accurate keyword is not always easy so you need a lot of data whether keyword will work for you. If you are totally new to keyword research tools and the process of keyword research. Then, Not to worry Here i will guide you to find the best keyword for your business.

Competitor Based Keyword Research:-
If you are a businessman or a owner of Company. you will know very well about your competitor. Suppose you have an online shop of clothes, then you will also know who is your competitor.

Here you need to find that which types of keywords you competitor use. My personal experience says that competitor based keyword research is more profitable keyword.

Okey, Let’s see some Keyword Research tools, which help you to find profitable keywords for your business

Google Keyword Planner (https://adwords.google.com/KeywordPlanner): I recommend Google Keyword Planner for keyword Research. This tool will help you to find the profitable keyword according to your targeted Country with Average Monthly Searches and also provides keyword ideas and traffic estimates to help you build a Search Network campaign.

Google Keyword Planner

Is Google Keyword Research Tool free?
Yes, It is free tool for keyword research of Google. If you plan on doing SEO and PPC together, Google Keyword Planner can help you determine which keywords are better to target organically or with advertising.

SEMRush (https://www.semrush.com/):

semrush for seo blog guide

SEMRush is a premium SEO Tool and many SEO Companies use this tool. SEMRush is a type of SEO tool that tracks keyword rankings within search engines, providing webmasters information regarding their targeted keywords. Use the Full Search Report to find relevant alternative search queries for latent semantic indexing or alternative targeting.

KWFinder (https://kwfinder.com/):

keyword finder on seo blog guide

KWFinder is a long tail keyword research tool with perfect keyword ideas. It shows you suggestions, trend, search volume, CPC and level of difficulty reults. It also shows that what domains are using or targeting this keyword with its’ Domain Authority (DA), Page Authority(PA), Backlinks, Facebook Shares, SEO Difficulty rank and estimated visits per month on SERP Positions.

Ahrefs Keyword Explorer (https://ahrefs.com/keywords-explorer):

ahrefs keywords explorer

Discover thousands of great keywords to rank for, analyse their ranking difficulty, calculate traffic potential. Ahrefs is the only tool that shows the actual “click” data for your keywords.

Keyword Tool (http://keywordtool.io/):


I also recommend Keywordtool.io , Because I also research profitable keyword with this tool. This tool is the best alternative to Google Keyword Planner And Other Keyword Research Tools. You can use Keyword Tool absolutely for free, even without creating an account.

WordStream (https://www.wordstream.com/keywords?dt=1):

Wordstream keyword planner

Wordstream is a free keyword research tool that is easy to use. Just open it >> Enter Keyword or Website URL>>Choose Industry>>Select Country then click on Search Button to get the keyword suggestions.

Moz Keyword Planner (https://moz.com/explorer/):

Moz pro

Moz Pro Keyword Explorer is a paid keyword research tool. It provides the best SEO profitable keyword suggestions, Search Volume, Keyword Difficulty, CTR etc.

These are above some popular Keyword Research tools. I would not prefer you pick up all tools.

By Using one or two tools you can continue your keyword Research. If you are looking for the best keyword tools then go to with Google Keyword Planner and SEMRush Tool which is very easy to use.

If you have any query related to Keyword Research Tools. Please Tell me by Commenting. Thank You!