What is PPC (Pay Per Click) and How To Running Successfully PPC

In Digital Marketing, PPC (Pay Per Click) has become very popular program. If you have a website and boost the traffic on your website then PPC Advertising program is one of the best options.

PPC stands for Pay-Per-Click advertising program provided by Google Adwords. If you are new and want to boost you website’s traffic. It enables you to display ads in the Sponsored section and for it advertisers pay a fee each time one of their ads is clicked. Search engine advertising is one of the most popular forms of PPC.

To start PPC, you will have to determine your goal & define budget. Without determination your goal you can’t go ahead. This is the first step to start your PPC advertisement.

How to determine your Goal: Use your mind that from which keywords you can get more traffic on your website. For it you will have to make a list of right keywords with the help of Google Adwords. Because these keywords can promote your online business successfully through this PPC Advertisement Program.

Budget Management: Define your Budget Management for PPC advertising program. Because here as an advertiser you will have to pay on the basis of number of clicks. In other words, you pay a fee based on how competitive your chosen keyword is whenever a viewer clicks through from your ad to your website.

Selecting Keywords for PPC: This is the most important thing to finalize keywords for PPC Campaign. Because these keywords will help you to lead your business.

Okey, Let’s see Which type of keywords come in your mind.

(i) Use PPC Keyword Tools to find Keyword – To Run PPC Campaign, Go to Google Keyword planner from where you can get a lot of keywords that real people are using, with additional important data such as average monthly searches, competition level and suggested bid costs for each keyword.

Best Keyword Research Tools For PPC & SEO

(ii) Specify your industry and Country – To get more actionable and personalized results, you can specify your industry and country. Even better, connect your AdWords account to get personalized cost and competition data based on your real PPC metrics.

Remember one thing, you should not bid on the most popular keywords because they can be more competitive and costly which is not good for your limited or defined budget.

Selecting Profitable PPC Keywords for your Business – If you are a new in PPC, then don’t take risk, Just hire PPC Professionals to get your work done in a right way.

Which type of Keywords for PPC should be taken –

(a) Brand Keywords – To make your website brand take your company or website Name including main Target Keyword
(b) Long-tail keywords – These Keywords are the longer with three, four or five phrases that are often low cost and have less competition.
(c) Use Competitive Keywords – If you have no problem of budget then you can use competitive keyword. It allows you to get your brand in front of people who are searching for you competitors’ products or services.
(d) Use Commercial & Low intent keywords – You should be also used commercial & Low intent keywords both.

Bidding for Right Keywords: Bidding is one of the more complicated areas of PPC Program. Here, you have to choose the right keywords that properly describe your business to get conversions. And for it you will have to create an attention grabbing Title for your PPC Campaign.

Then you need to create a landing page with good CTA (Call to Action) features and also must be fair & unique content. So that Visitors could be understood easily, and never try to think that Visitors are fool means if you are running your PPC Campaign with your right keywords and visitors come to your website and didn’t get the things as seen on the PPC ad. it will lead you negative publicity. That means Your PPC Campaign and all is the waste of money.

If you are New then hire Professionals: To get success on PPC Campaign you need to hire dedicated professionals. After that you need to do PPC Management for it so that you can critically analyze response to the ad copies and make required changes if necessary.

Need to monitor your Running Campaign: please monitor your campaign on daily basis, because you have invested your money for it. Also check the response to your ad copies periodically to make sure your campaign is on target.

See Here an Example To Search “Online Shopping” on Google

Pay Per Click (PPC) can bring you instant traffic and results. But beware! If you don’t know what you’re doing, PPC can take all your money for little return.

To Get more Information about PPC please keep in touch. For any query please Tell us by Commenting.

Find The Best Keyword Research Tools For SEO – 2017 Edition

Today, I will talk about Keyword Research Tools & what is the role of keywords in SEO.

There are many Digital Marketing Companies, which provide SEO services and clients always try to find the right SEO Agency. But before choosing any SEO Agency you will have to clarify your business that which type of keywords will help you to lead your business. If you have keyword suggestions please provide them. So that they could help to find more keywords which is relevant to your business.

As we know there are many keyword Research tools available on Internet. But the ultimate tool for keyword research is Keyword Planner of Google.

Keyword plays an important role to get your website in ranking. Now a days to find the best keyword has become very difficult. To choose the accurate keyword is not always easy so you need a lot of data whether keyword will work for you. If you are totally new to keyword research tools and the process of keyword research. Then, Not to worry Here i will guide you to find the best keyword for your business.

Competitor Based Keyword Research:-
If you are a businessman or a owner of Company. you will know very well about your competitor. Suppose you have an online shop of clothes, then you will also know who is your competitor.

Here you need to find that which types of keywords you competitor use. My personal experience says that competitor based keyword research is more profitable keyword.

Okey, Let’s see some Keyword Research tools, which help you to find profitable keywords for your business

Google Keyword Planner (https://adwords.google.com/KeywordPlanner): I recommend Google Keyword Planner for keyword Research. This tool will help you to find the profitable keyword according to your targeted Country with Average Monthly Searches and also provides keyword ideas and traffic estimates to help you build a Search Network campaign.

Google Keyword Planner

Is Google Keyword Research Tool free?
Yes, It is free tool for keyword research of Google. If you plan on doing SEO and PPC together, Google Keyword Planner can help you determine which keywords are better to target organically or with advertising.

SEMRush (https://www.semrush.com/):

semrush for seo blog guide

SEMRush is a premium SEO Tool and many SEO Companies use this tool. SEMRush is a type of SEO tool that tracks keyword rankings within search engines, providing webmasters information regarding their targeted keywords. Use the Full Search Report to find relevant alternative search queries for latent semantic indexing or alternative targeting.

KWFinder (https://kwfinder.com/):

keyword finder on seo blog guide

KWFinder is a long tail keyword research tool with perfect keyword ideas. It shows you suggestions, trend, search volume, CPC and level of difficulty reults. It also shows that what domains are using or targeting this keyword with its’ Domain Authority (DA), Page Authority(PA), Backlinks, Facebook Shares, SEO Difficulty rank and estimated visits per month on SERP Positions.

Ahrefs Keyword Explorer (https://ahrefs.com/keywords-explorer):

ahrefs keywords explorer

Discover thousands of great keywords to rank for, analyse their ranking difficulty, calculate traffic potential. Ahrefs is the only tool that shows the actual “click” data for your keywords.

Keyword Tool (http://keywordtool.io/):


I also recommend Keywordtool.io , Because I also research profitable keyword with this tool. This tool is the best alternative to Google Keyword Planner And Other Keyword Research Tools. You can use Keyword Tool absolutely for free, even without creating an account.

WordStream (https://www.wordstream.com/keywords?dt=1):

Wordstream keyword planner

Wordstream is a free keyword research tool that is easy to use. Just open it >> Enter Keyword or Website URL>>Choose Industry>>Select Country then click on Search Button to get the keyword suggestions.

Moz Keyword Planner (https://moz.com/explorer/):

Moz pro

Moz Pro Keyword Explorer is a paid keyword research tool. It provides the best SEO profitable keyword suggestions, Search Volume, Keyword Difficulty, CTR etc.

These are above some popular Keyword Research tools. I would not prefer you pick up all tools.

By Using one or two tools you can continue your keyword Research. If you are looking for the best keyword tools then go to with Google Keyword Planner and SEMRush Tool which is very easy to use.

If you have any query related to Keyword Research Tools. Please Tell me by Commenting. Thank You!

Build A Website with WordPress through GoDaddy & Bluehost

Hello Friends, I am talking about How to make a Website with WordPress

Firstly, Before starting to make a website

Before creating a website, we have to think about which business we want to create a website?

As we know that in 2001 or 2002 whenever we think about creating a website. There is no option to make website without HTML, CSS, PHP.

But in modern era, you can create your website easily for your business, Online Store & blog within one to two hours.

In present time, Mostly People or Organizations use CMS (Content Management System) to build or manage their website.

What is Content Management System(CMS)?

In simple language, CMS is a user-friendly software application that are used to create and manage your website content. CMS is one of the best option to make different types of websites as blog, Individuals or Organizations. OR we can say that A Content Management System is a Graphic User Interface (GUI) that makes interacting with a website’s database user friendly.

See here some example of CMS like Drupal, Joomla, WordPress, Magento, PrestaShop, OpenCms & more.

But here, I will guide you to build a website with WordPress step-by-step

Before setup a WordPress website, you need to buy a Domain Name & Web Hosting.

What is Domain Name?

In the world of internet, an address is determined for any website. This is done in the same way as a mobile is identified by its number, it can also call any website’s web address as yoursite.com or you can see my Domain Name seoblogguide.com

What is Web Hosting?

In short, Web Hosting is a service, where we put your website on internet. you can buy web hosting services from hostgator, Godaddy, bluehost etc.

Once you have bought Domain Name and web hosting service then you will need to do install WordPress to your domain.

Now, It’s turn to install WordPress to build a website. See here the WordPress installing from bluehost.

Login to your Web Hosting Account.
Go to Control Panel
Then, Look for the WordPress icon and click on it.
Choose the domain Name where you want to install website.
Then “Click the “Install Now” button and you will get access to your new WordPress website.

Installing WordPress from GoDaddy Hosting Account:

If you have bought hosting services from GoDaddy then Follow these steps.

Log in to your GoDaddy account.
Click Web Hosting.
Next to the hosting account you want to use, click Manage.
In the Popular Apps section, click WordPress.
Click Install Now.
Complete the on-screen fields, and then click OK:

Now, You have successfully installed WordPress for your Domain (Website). Then, you will see a url look like yourdomain.com/wp-admin .

Finally you have learned step by step to build a website in WordPress through Bluehost & GoDaddy.

Now you are ready to customize your website according to your needs.

I hope you understand that how to install WordPress With Bluehost & GoDaddy.

Free Web Hosting Vs Paid Web Hosting! Which one is better?

Here I am going to tell you that What is the major differences between Free Web Hosting and Professional (Paid) Web Hosting.

There are many Guys, who are using Free web hosting services but do not get complete satisfaction. Many Companies provide free web hosting services but we do not understand that why do they provide us web hosting service in Free?

What is Web Hosting?
Web hosting is a service which provides any individuals or organizations to post a website on to Internet. Web Hosting service is a type of business that provides the technologies and services needed for the website to be viewed on internet.

Some Major Differences for Free web Hosting And Paid Hosting service

(i) As the name suggests, Free web hosting is a free webhosting service. There are many web hosts who provide subdomains to anyone who want to make website. Some of such popular free web hosts include Blogger and WordPress. When you make your websites with these free website hosting services, your website gets such name as yoursite.blogspot.com and yoursite.wordpress.com. Free web Hosting Service provider Companies wants to make money. They do this by interesting advertising on your page. If your website is awesome and getting too much traffic through visitors. Then it’s a golden chance to make money. You have no control over what advertising is shown.

But If you want to get a website with a domain name that doesn’t include any external site’s name, you must buy domain and then get web hosting which is usually a paid service. when you use paid web hosting services. you will find a clear hosting services without ads.

(ii) On Free Web hosting services, Advertisement on your website are controlled by the web Hosting Company. By using Banner, Pop-ups or any other advertisement. But when you get paid hosting, then you have fully controlled over your website.

(iii) There is no Customer support for free web hosting. If something goes wrong in your website, they do not provide immediate support in case of any technical issues. But On other hand, Paid hosting service Companies always ready to 24/7 technical support via phone, email or chat, promising peace of mind even during a crisis for technical support or other guidance.

(iv) Free Web Hosting Service Companies provide Low bandwidth with lesser data transfer. Free Web Hosting Companies provide limited Bandwidth and storage space making it inconvenient to upload and transfer video clips, photos, maps and so on. Also, some companies restrict user access once the bandwidth limit is reached. So businesses might have to wait for a period of time to alter their website content. Such inconveniences will not be there while using paid services.

According to My Opinion, You should take Paid hosting services, which works non-stoppable and always ready to 24/7 technical support via phone, email or chat. And also provide unlimited storage and high band width.

How to Put Google Adsense on your Blogger.com Blog

Hi Guys! Here I will tell you step-by-step guide to set up google Adsense account for Blogger blog.

If you are a blogger, you have surely heard about google Adsense Program. which is one of the most trustable Advertisement Programs.

For Beginners who are not familiar with Adsense Program. Here, I want to tell you that Adsense program is run by Google.  See Wiki Here

Some Points to be noted:

(i) Don’t use duplicate content.
(ii) Should be 15-20 well-written Posts
(iii) You content should be unique and original.
(iv) Don’t use copyright images. If you have copied images just go to your post and remove it.
(v) you should be used clean blogspot design.
(vi) Minimum 300 Visitor must be visit on your blog per day.

If these above points, you follow on your blogspot then you can ready to set up adsense account easily.

OK, Let’s go to set up google Adsense Programme on your Blogspot.com

Just Sign in Blogger.

After that, you can see your blog as same below (Marked with Red Color)

Then Go to Layout Option and Click .

Here you will see the layout according to your theme.  After that you have to click on any Add A Gadget Option.After Clicking this a pop-up menu will appear as same below.

Just Click On Adsense. If you get a Message Configure AdsenseYou must set up an AdSense account in the Earnings tab before you can configure your AdSense gadgets.

No Need to worry, Just go Back and close pop-up Menu of Add a Gadget.

Click On Earning Tab you can find easily.

After Click on Earning Tab you will see Signup For Adsense

If you have already an account of Google adsense just sign in otherwise create an account.  As you click on Signup For Adsense you will be switch on Google Adsense Program.

Afterthat just Enter your Blog Website. and Click on Tick Radio Button on Yes, send me customised help and performance suggestions.

Then Select your Country and Mark Check on Yes, I have read and accept the agreement. Then Click on Create Account

After that you will see Payment Address Details

Just Fulfill your personal information and submit it.

Account Type: Individual , Name – *******, Address-******, City-*******, State-******, Phone – ******* Then Click on Submit button. after that you will be redirected to on your blogger.com then Click on Continue

After Clicking on Continue you will see

And Finally you are ready to place ads on your blog.  and where do you want to place your ads (i) Display ads below my posts and in the side bar (ii) Display ads below my posts only (iii) Display ads in the side bar only. 

There are 3 ads option where you can place your ad. Just Click on one One radio Button and Click on Save Settings.

Your AdSense account is awaiting approval   After approving your Adsense Account through Google adsense policy. You will become able to place Google ads on your Blog.

I hope, you will be completely understand to set up an adsense account on blogger.com.

If you have any query related to blogger or adsense program please send to me through commenting.

How to Create Blog on Blogger.com

Today, I am talking about to create a blog on blogger.com. It’s a Free Blog and anyone can create blog.

First of all, You have to create a Gmail ID. If you have already then no need to create.

OK, Go to Blogger.com

After that you need to Sign in through your G-Mail. After Login you have to enter your Blog Title like The Most Religious Place In World And Enter the Address. Address means your Blog’s URL like https://mostreligiousplcaces.blogspot.com/ Then Select any single Theme For your Blog

Then Click on Create blog!

Now Your Blog is ready, where you can share your ideas in World Wide. If you are a writer and want to share your thoughts, Ideas or anything else. Then you are at the right place. If your blog becomes popular and people visit your blog online to read your blog, then you can earn money through Google Adsense Services.

I hope you will be understand clearly about Creating Blog on Blogger.com.